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Subject Area: Packaging/Labelling

Canada is Not the 51st State

Gordon B. Greenwood

It is not uncommon for some Canadians to become annoyed at Americans who tend to view Canada as the 51st State.  What is actually more annoying, is when Canadian journalists …

In my previous life as a marketing executive, one of my boss’ favorite sayings was “statistics are like a lamppost: more often used for support than illumination”. This is a …

Whether or not an ad, label or promotional material is going to be considered misleading is not always an easy thing to figure out. Is what you say on your …


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